Making product data work across your organisation
Product data shapes how organisations operate, yet its full value is rarely realised.
Lentilo extends your existing PIM, enabling every team to access, enrich and use trusted product information across the organisation.
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Product data is the foundation of every successful product organisation. While a Product Information Management (PIM) system provides a central source of truth for managing product data, access to that information often remains limited to product data specialists and engineers.
Lentilo complements your existing PIM as a Product Experience Platform (PXP) and Product Experience Management (PXM) solution. It extends the value of your product data by making it accessible, actionable and collaborative across the entire organisation and its partner network.
From marketing and sales to customer service, suppliers and distributors, Lentilo enables every stakeholder to contribute to, enrich and use trusted product information. The result is a connected way of working where product data becomes a shared business asset that supports collaboration, operational excellence and better product experiences
Where product data breaks down
Despite its importance, product data often fails to support the organisation effectively.
Common challenges include:
Limited accessibility
Product data is managed by a small group, while the entire organisation depends on it.Fragmented collaboration
Departments work in silos, leading to inconsistencies and delays.Difficult partner involvement
Suppliers and external partners struggle to contribute to or update product information.Lack of visibility for leadership
Decision-makers lack a clear and up-to-date view of the product landscape.Inefficient processes
Manual handling and unclear responsibilities slow down operations.
These challenges prevent organisations from fully leveraging the value of their product data.
What changes
Product data becomes a shared and dynamic resource rather than something confined to systems or individual teams. With Lentilo in place:
Access is expanded
Everyone who depends on product data can work with it.Collaboration is enabled
Internal roles and external partners contribute to continuous improvement.Visibility is increased
All departments gain clear insights into the product landscape.Decision-making is strengthened
Reliable and up-to-date data supports operational and strategic choices.Processes are aligned
Product data fits seamlessly within existing systems and workflows.
The result is an organisation where product data actively supports how work gets done.
Core value pillars
Accessibilty
Product data becomes available to everyone who depends on it, based on their role and responsibilities. This shared access ensures that all stakeholders work from the same, up-to-date information.
Collaboration
Internal roles and external partners can contribute to product data, allowing knowledge to flow back into the organisation and continuously improve its quality.
Decision-making
Clear visibility into product data enables faster and better-informed decisions regarding assortment, operations and strategy.
Scalability
The environment supports organisations with large and complex assortments and can scale across sectors and partner networks, providing a future-proof foundation for growth.
Built for organisations that depend on product data
This approach is particularly valuable for organisations where product data plays a critical role in daily operations and strategic decision-making, including:
Manufacturers
Managing and sharing accurate product information with partners.Wholesalers and distributors
Coordinating large assortments and supplier networks.Sector initiatives and datapools
Creating a central, reliable source of product data.Organisations with complex product portfolios
Requiring collaboration across multiple roles and systems.
Where value is created
This way of working supports a wide range of business scenarios, such as:
Central sector datapools
Providing a single, reliable source of product data for an entire market.Internal product data collaboration
Enabling cross-departmental cooperation and governance.Assortment and portfolio management
Supporting informed decisions about product selection and lifecycle.Supplier onboarding and data exchange
Allowing partners to contribute directly to product data.Executive insight and governance
Offering leadership clear visibility and control over product information.
R E A D Y W H E N Y O U A R E
Bring every team
to the same product record.
A 30-minute walkthrough with one of our team.
Tailored to your data sources, channels and the questions you actually need answered.
See how Lentilo can be configured around your organisation and product data landscape.