At Hanzestrohm, product data was available and technically well connected between systems, but ownership and governance across the organization lacked clarity and consistency.
Product information moved through multiple departments and handovers, while rules surrounding updates and data maintenance were not always clearly defined or uniformly applied. Responsibilities for maintaining and enriching product data were spread across different stakeholders, without a fully transparent governance structure or clear accountability. As a result, managing data quality, consistency, and control became increasingly complex. In addition, the process for requesting and approving article changes was largely manual and lacked standardization.
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[ The effect ]Product information moved through multiple departments and handovers
Manual processes for maintaining and updating data
Unclear governance structure and fragmented ownership of product data
Inconsistent responsibilities for data enrichment and data quality management
No standardized workflow for requesting and approving article changes
Everyone relied on product data, but the organization lacked a clear and consistent process for how information was maintained, enriched, updated, and approved across departments.
[ the solution ]With Lentilo, product data became part of a structured and role-driven workflow.
A central environment was introduced where all product information is accessible and managed in alignment with the organisation’s internal processes. Rather than depending on individual efforts, responsibilities are clearly defined and supported by automated workflows.
Key elements of the solution:
A central environment for managing all product data, including active and discontinued items
Customised workflows aligned with organisational roles
Role-based data enrichment, with specific fields assigned to responsible roles
Task-driven processes that automatically highlight missing or incomplete data
A structured workflow for article changes, including approval by the data team
This created a controlled and transparent process for managing product data across the organisation.
[ The result ]Product data is no longer dependent on individuals or fragmented processes. It is managed through a shared and structured workflow.
Full visibility into all articles, including discontinued products
Improved data quality through structured and role-based input
More efficient collaboration between departments
Clear governance and control over article changes
Faster identification and offering of alternative products through advanced search and filtering
Employees now work with accurate and complete product information, directly supporting better commercial and operational decisions.
The organisation no longer works around product data.
Product data supports how the organisation works.
[ The impact ]With Lentilo, Hanzestrohm transformed article management from a fragmented and manual process into a structured, data-driven way of working.
Responsibilities are clear. Processes are streamlined. Product data is visible and reliable across the entire organisation. This results in greater control, increased efficiency and a scalable foundation for future growth.
Product data is no longer just maintained. It is embedded in how the organisation operates.
“We now have full control over our product data and a clear process for managing article changes. This allows us to work more efficiently and make better-informed decisions across the organisation.”