At Hanzestrohm, product data was available, but not managed in a way that ensured control and consistency.
Information was spread across systems and departments, and updates depended heavily on manual actions. Responsibilities for maintaining and enriching product data were not always clearly defined, making it difficult to ensure data quality and governance. In addition, there was no streamlined process for requesting and approving article changes.
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[ The effect ]Limited visibility into complete and up-to-date product data
Product information spread across systems and departments
Manual and time-consuming processes for data updates
Unclear ownership and responsibilities for data quality
No structured workflow for requesting and approving article changes
Everyone relied on product data, but there was no clear process to manage how it was created, updated and approved.
[ the solution ]With Lentilo, product data became part of a structured and role-driven workflow.
A central environment was introduced where all product information is accessible and managed in alignment with the organisation’s internal processes. Rather than depending on individual efforts, responsibilities are clearly defined and supported by automated workflows.
Key elements of the solution:
A central environment for managing all product data, including active and discontinued items
Customised workflows aligned with organisational roles
Role-based data enrichment, with specific fields assigned to responsible roles
Task-driven processes that automatically highlight missing or incomplete data
A structured workflow for article changes, including approval by the data team
This created a controlled and transparent process for managing product data across the organisation.
[ The result ]Product data is no longer dependent on individuals or fragmented processes. It is managed through a shared and structured workflow.
Full visibility into all articles, including discontinued products
Improved data quality through structured and role-based input
More efficient collaboration between departments
Clear governance and control over article changes
Faster identification and offering of alternative products through advanced search and filtering
Employees now work with accurate and complete product information, directly supporting better commercial and operational decisions.
The organisation no longer works around product data.
Product data supports how the organisation works.
[ The impact ]With Lentilo, Hanzestrohm transformed article management from a fragmented and manual process into a structured, data-driven way of working.
Responsibilities are clear. Processes are streamlined. Product data is visible and reliable across the entire organisation. This results in greater control, increased efficiency and a scalable foundation for future growth.
Product data is no longer just maintained. It is embedded in how the organisation operates.
“We now have full control over our product data and a clear process for managing article changes. This allows us to work more efficiently and make better-informed decisions across the organisation.”