Across the UK building sector, there was no central source of product information. Merchants depended on suppliers delivering data in a wide variety of formats, ranging from Excel files to PDFs. As a result, product data was difficult to process, standardise and distribute.

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[ The effect ]

  • Time-consuming manual processing of supplier data

  • Inconsistent and incomplete product information

  • Increased risk of errors

  • Delays in making products available online

  • Missed commercial opportunities due to slow time-to-market

Merchants relied heavily on product data, but there was no single, trusted source they could depend on.

[ the solution ]

With Lentilo, Data Yard established a central and scalable product data environment for the UK building sector.

Supplier information is now collected and managed in one shared environment, where it is structured, standardised and made readily available to merchants. Rather than handling fragmented data from multiple sources, the sector benefits from a consistent and reliable flow of product information.

Key elements of the solution:

  • Centralised collection of supplier product data

  • Automated structuring and enrichment of data through an integrated PIM

  • Flexible import and export capabilities for connected parties

  • Easy access to consistent and standardised product data for merchants

  • A scalable foundation enabling the continuous expansion of services

This created a single, reliable source of product data for the entire sector.

Man in glasses working at a desk with a computer monitor displaying manufacturing KPIs and data charts, newsroom with glass walls and plants in the background
Row of yellow and gray Jungheinrich industrial forklifts parked in a warehouse, with a green and blue safety walkway on the right. 
[ The result ]

Product data is no longer fragmented or manually processed. It is centrally managed and immediately available for use.

  • More than 75% reduction in time spent processing product information

  • Faster time-to-market for new and updated products

  • Improved data quality and consistency

  • Significant reduction in manual work and errors

  • Access to a growing and standardised product assortment

Merchants now work from one trusted source of product data, enabling them to operate more efficiently and respond faster to market demands.

The sector no longer works around fragmented supplier data.
Product data supports how merchants operate.

[ The impact ]

With Lentilo as its technological foundation, Data Yard has positioned itself as the central product data hub for the UK building sector.

The initiative enables collaboration between suppliers and merchants, supports sector-wide standardisation and provides a scalable infrastructure for future growth. Product data is no longer a bottleneck, but a shared asset that strengthens the entire ecosystem.

Product data is no longer dispersed across the market.
It is unified, reliable and ready to use.

“For the first time, merchants have access to one reliable source of product data across the entire UK building sector. Instead of collecting and processing data from multiple suppliers, they can now rely on a single, consistent flow of product information that is ready to use.”