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The command center of product data for the technical industry.
Giving everyone in your organisation access to centralised product data.
So they can use it, improve it and act on it.
Product data sits at the core of how organisations operate. Yet it is rarely accessible in a way that reflects that importance.
It lives in systems, is managed by specialists and relied on by everyone else. Sales depends on it to close deals. Operations depends on it to deliver. Leadership depends on it to make decisions.
Access is fragmented. Updates are limited to a few. Visibility is incomplete. Lentilo changes how product data flows through the organisation. By making it accessible to the people who use it every day.
And by enabling both internal roles and partners to contribute, product data becomes something the organisation works with, not around. It becomes visible, actionable and continuously improving across the entire network.
Product data
should not be locked
Product data is used across the entire organisation, yet access is often limited to a few. Sales, operations and marketing depend on it daily, but cannot always see or update what they need.
Lentilo makes product data accessible where it matters. Not by copying data between systems, but by making it available to the people who work with it.
From access
to action
Access alone is not enough. Product data only creates value when it is used, improved and acted on.
Lentilo enables teams to work with the same product information. Knowledge from across the organisation flows back into the data, improving quality over time. Decisions are made based on what is visible and up to date.
Every organisation has its own products, processes and systems. Product data needs to fit that reality.
Lentilo is configured around your organisation, connecting to existing systems and adapting to how teams work. This ensures that product data supports your processes instead of disrupting them.
One environment
multiple roles
Different roles require different views and responsibilities.Lentilo provides a shared environment where each role can access, improve and validate product data within clear boundaries.
From product specialists to commercial teams and management, everyone works with the same foundation.
Lentilo is used by organisations that depend on large and complex product assortments.
From central datapools in entire sectors to internal environments for product management and assortment decisions, Lentilo supports organisations in making product data accessible and actionable at scale.
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Product data
accross your network
Product data does not stop at the organisation. Suppliers and partners contribute to the same information, ensuring that data remains accurate and up to date.
Lentilo connects internal teams and external partners in a controlled way, allowing product data to flow across the entire network.
R E A D Y W H E N Y O U A R E
Bring every team
to the same product record.
A 30-minute walkthrough with one of our team. Tailored to your data sources, channels and the questions you actually need answered.
FAQ’s
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Lentilo does not replace a PIM system. It builds on it.
Where a PIM focuses on structuring and managing product data, Lentilo makes that data accessible across the organisation and partner network. It enables people to use, improve and act on product data, instead of keeping it limited to a single team.
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Lentilo is used by everyone who depends on product data.
From product specialists and commercial teams to operations and management. Each role works with the same product data, within clear boundaries and responsibilities.
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Yes, if you want and allow them to.
Lentilo allows suppliers and partners to contribute and update product data within controlled workflows. This ensures that knowledge from across the network improves the data, while maintaining consistency and quality.
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Lentilo is configured around your existing systems and processes.
It connects to your current data landscape and adapts to how your organisation works, rather than forcing a standard structure or workflow.
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Lentilo is designed for organisations that depend on large and complex product assortments.
It is typically used by manufacturers, wholesalers and sector initiatives that need to make product data accessible, usable and consistent across teams and partners.
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Most organisations already store product data in a PIM or other central system. The challenge is that only part of the organisation actively works within those environments. As a result, the use of product data often remains fragmented across teams, suppliers and processes, relying on spreadsheets, emails and manual coordination. Lentilo makes product information accessible and operational across the wider organisation, enabling teams and external stakeholders to collaborate in a structured and scalable way.
See how Lentilo helps your organisation make product data more accessible, collaborative and operational across teams and processes.